Stephen J. Cloobeck continues to be active in politics and public service. For his commitment to serving the hospitality industry and amplifying its economic impact nationwide, Cloobeck was appointed by Commerce Secretary Gary Locke to serve as the inaugural chairman of the board in Brand USA Inc., a US government-formed nonprofit corporation with the sole mission of promoting travel to the United States. Cloobeck has chaired the Las Vegas Beautification Project, and is a large donor and contributor to the Democratic Party.

He was instrumental in the successful campaign to rename the Las Vegas airport after his longtime friend and mentor, the late U.S. Senator and Senate Majority Leader Harry Reid.